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Pajuçara Alimentos strengthens commercial team and hires specialized consultancy to boost growth

Pajuçara Alimentos held an important strategic alignment meeting with its commercial team, bringing together sales representatives and company leaders. The action was driven by a recent strategic restructuring in commercial management that seeks to strengthen the brand's presence in the market and expand the reach of Pajuçara Products, known for their quality and tradition.



To support this new moment of growth and structuring, Pajuçara has entered into a partnership with the “Sucesso nos Negócios” consultancy, from Pernambuco, which specializes in commercial development. The consultancy aims to offer support in drawing up and implementing new strategies that optimize the sales team's performance and contribute to aligning objectives, as explained by Mariane Alves, the company's commercial manager:

“By hiring Sucesso nos Negócios, we want to ensure that our team has the support it needs to improve service and strengthen our relationship with customers. The meeting was fundamental in strengthening the team's bonds, repositioning goals and reaffirming Pajuçara's purposes, showing the company's commitment to always seeking improvements for the commercial sector.”

During the meeting, the representatives had the opportunity to discuss the new commercial guidelines and share insights into the market, resulting in a productive exchange of experiences.



At the end of the day, the team gathered for a social lunch, reinforcing the spirit of unity that has been Pajuçara's trademark throughout its almost 50-year history in the food market.


Pajuçara Alimentos, recognized for the quality and taste of its products, reaffirms with this action its commitment to strengthening the commercial sector and the continuous improvement of its operations, with the aim of bringing to the public food that carries the taste that unites generations.

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